Now Diet Rite has one more
way to Live well and Live Rite™:
Diet Rite Cherry Cola.

The rich taste of cola meets the
sweetness of cherries for a
combination that is pure refreshment
and, as always, Pure Zero.

0 Calories, 0 carbs, 0 caffeine, 0 sodium.
100% delicious.

• Diet Rite was introduced by the Royal Crown Co. in 1958 as the first diet soft drink. With this revolutionary introduction, calorie-conscious soft drink lovers were finally given a great-tasting choice consistent with their pursuit of a healthier lifestyle.
  
  
• Diet Rite has continued to lead innovation in the diet category with the introduction of unique and delicious flavor extensions including Red Raspberry, Tangerine, White Grape, Kiwi Strawberry, and Black Cherry.
  
  
• In 2000 Diet Rite became the first major carbonated soft drink brand to use SPLENDA® Brand Sweetener.
  
  
• Diet Rite is committed to women’s health and wellness and has undertaken a number of initiatives to advance important issues and celebrate women, including groundbreaking partnerships with both the American Diabetes Association and Speaking of Women’s Health.